Writing Descriptions Page. Click on Links to view actual Scripts.
Script Sample: "Team Lubricants" |
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| Type: | Marketing / Corporate Video |
| Client: | The M.W. Kellog Company |
| Audience: | Owners and Operators of Lubricant Manufacturing Plants worldwide, who are potential Kellogg clients. Their level of understanding is quite technical, but since their specific applications are variable, the program covers general areas that are common to all. |
| Objective: | To remind the viewer of the imminent changes in their marketplace, to illustrate how the viewer is affected, and to position the M.W. Kellogg Company as the distinctive solution in re-engineering their facilities. |
Script Sample: "Almond Beach Club" |
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| Type: | 60-second Spot |
| Client: | Almond Beach Club of Barbados / Travelview International |
| Objective: | Capture the luxury of the experience this tropical resort offers. |
Script Sample: "Revisiting the Rainbow Route" |
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| Type: | Documentary, Historical |
| Distribution: | Special-interest Retail Market, including gift shops, video catalogues, train depots, hobby shops, historical society museums, and magazine advertisements. |
| Description: | "The colorful saga of the men, the mountains, and the three narrow-gauge railroads that climbed into the rich mining districts surrounding Silverton, Colorado, a hundred years ago." |
Script Sample: Lake Havasu |
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| Type: | 60-second Spot |
| Client: | Lake Havasu Visitor's Bureau / Travelview International |
| Objective: | Discover the variety of outdoor activities in this Arizona oasis, home of the London Bridge |
Script Sample: The NAPT Test |
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| Type: | Training |
| Client: | Texas Education Agency |
| Audience: | All Teachers, District and Regional Administrators throughout the state of Texas who are responsible for any part in administering this test to the students |
| Objective: | To produce a comprehensive training tool to ensure that the viewer thoroughly understands all phases of the administration of this test: from receipt of materials through repackaging the completed tests, while maintaining strict inventory and security measures through each step |
Script Sample: "Nefertiti and the Princesses of Amarna" |
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| Type: | Live Theatrical Show Open |
| Client: | American Society of Interior Designers |
| Description | The theme for the A.S.I.D. Fantasy Gala was Ancient Egypt. This $100-a-plate benefit featured elaborate staging, and a unique fashion show. The enclosed excerpt is the Show Open |
Script Sample: "Site-Based Decision Making" |
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| Type: | Training |
| Client: | Texas Education Agency |
| Audience: | All Teachers, District and Regional Administrators throughout the state of Texas. |
| Objective: | To inspire all levels of the target audience to embrace and incorporate this somewhat controversial plan. The policy encourages both the liberty and accountability of deciding the best course of action in educating students based on the unique circumstances at each educational site |
Script Sample: Tech Talk |
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| Type: | Training |
| Client: | Future University |
| Objective: | Series20-minute audio cassettes designed to train and motivate Heating and Air Conditioning Technicians, to play in their trucks on the way to service calls. |
| Essay: "The In's and Out's of Corporate Scriptwriting" | |
Description: |
A concise look at the pitfalls of Corporate Scriptwriting, how to avoid them, how to maintain creativity in a sometimes clinical environment, how to keep the project on track. |
Helpful Writing Tool: The Viewer Profile Worksheet |
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Description: |
An effective way to begin a project: 10 initial questions that will clarify the direction of any project. |
View Full List |
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