"Team Lubricants" |
Writer: James A. Zura |
| Client: The M.W. Kellogg Company Type: Industrial Marketing Video |
This material is copyrighted by the M.W. Kellogg Company, with All Rights Reserved, and presented herein by James A. Zura solely as an example of his work. |
| VISUALS: | SOUNDS: |
| A-1 OPENING GRAPHIC: "Team Lubricants", w/M.W. Kellogg Logo |
[Music "A": lazy banjo piece; SFX: steam whistle) |
| A-2 BLACK & WHITE MONTAGE: |
NARRATOR: "Back in 1918, when this coal-fired steam locomotive was built, lubricant specifications were far from stringent… and often subject to local availability… and the opinions of the Engineer! |
| A-3 JOURNAL BOX BEING STUFFED | Journal boxes were stuffed with old rags soaked in engine oil. |
| A-4 STEAM ENGINE ON BRIDGE | Spillage, emissions, performance standards, and occupational hazards were not subject to meticulous requirements |
| A-5 MATCH-ACTION DISSOLVE TO MODERN DIESEL SHOT, BRING IN COLOR | (Segue to Music "B": modern,
driving; SFX: Diesel horn) NARRATOR: Today, the crankcase oil of a typical Diesel locomotive is analyzed on the average of once every five days to ensure top performance. |
| A-6 TRAIN ON BRIDGE. "NIGHTLINE"
SPLIT EFFECT: |
And as far as emissions, spillage and
occupational hazards are concerned… well, we all know that the government has quite a
few things to say about that! (Music "B" : cold ending) |
| B-1 ON-CAMERA NARRATOR IN SHOP @ CORVETTE ENGINE (Effect in with "Garage Door") | (Nat Sounds: engine revving) "Whatever mechanically-oriented industry you observe… automotive, aviation, industrial, marine, agricultural, and so on… lube specifications are getting more and more specialized." |
| B-2 DISSOLVE TO BACKGROUND: |
(Music "C": contemplative) NARRATOR: "In the U.S., with the implementation of the Clean Air Act, automobile manufacturers are facing ever-changing mandates for more efficient pollution-control systems, with longer warranties." |
| B-3 LAB STILL # 1 | And they’re not going to take the risk of maintaining those warranties with a wide parameter of lubricant specifications |
| B-4 LAB STILL # 2, w/ HEADLINE CRAWL EFFECT | In fact, in October 1990, the Motor Vehicle Manufacturers Association unveiled a complex certification, licensing and auditing system for engine oils. |
| B-5 LAB STILL #3, w/NLGI LOGO | And the National Lubricating Grease Institute logo is also beginning to appear in owner’s manuals |
| B-6 LAB STILL #4, w/ISO and ELGI LOGO | And similar logos are also appearing throughout the world…. |
| B-7 LAB STILL #5, w/HEADLINE EFFECT | The American Society for Testing and Materials has been working on major revisions of their grease test methods |
| B-8 POSTERIZE TRUCK EXHAUST; ADD C.G.’S FOR EMISSION STATS | Federal requirements for diesel engines for particulate emission and sustained low consumption pose an unprecedented challenge. |
| B-9a STILL: "SPAGHETTI" HOSES IN LUBE PLANT | This translates to more specialized lubricant blends; which, of course, means more additives |
| B-10 QUART FILLER LINE | Based on projected sales, demand in the U.S. for lubricant additives is expected to almost double through the 1990’s to over two billion dollars. Certainly, the lubricants industry is rapidly changing. |
| B-11a REMOVING FILLER CAP ON CAR | Around the world, consumers and governments are continually demanding unprecedented fuel economy... |
| B-11b BOX CONVEYOR B-11c OIL DISPOSAL |
Quality assurance, and stricter environmental compliance [Music "C": cold ending] |
| C-1 PULL BACK FROM MECHANICS TO REVEAL O.C.N. | While these may seem to be mutually exclusive constraints, the fact is that this situation already exists, and the demands placed on the lubricants industry in the coming years will be greater than ever. |
| C-2a CUTAWAY PISTON #1 | It all boils down to optimum lubricant performance, while keeping harmful |
| C-2b CUTAWAY PISTON #2 | elements out of the combustion chamber and off the ground. |
| C-2c TECH OBSERVES VALVES | Part of the problem is that the original equipment that will have to comply with these |
| C-2d STILL: MICROMETERS | standards and regulations, in many cases, hasn’t even been designed yet. |
| C-3 TILT UP OPERATING PISTON TO REVEAL O.C.N. (in a difficult position) |
So, the response time for the lubricants industry to provide the correct products is narrowing considerably. Those who cannot respond effectively, may find themselves in a difficult position. |
(End of this Sample) |
(Total Program: 12 minutes) |
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