LAKE HAVASU CITY, ARIZONA 60-second Spot
Written by: Jim Zura
This material is copyrighted by the Lake Havasu Tourism Bureau, with All Rights Reserved, and presented herein by James A. Zura solely as an example of his work.
Scenario: Linda and Dave are trying to plan their vacation, using the Internet.
SETUP: Interior, Residential; intercut with Cover Scenes illustrating outdoor activities.
VISUALS |
SOUNDS |
| Dave, looking at computer | DAVE (OnCam): "Okay, Let’s check the Internet… |
| CLOSEUP: Keyboard, typing | DAVE (Voiceover): "W W W…" |
| Dave at computer Linda enters frame |
DAVE (OnCam): "… dot
WHAT???" LINDA (OnCam):"Let’s just search for all the things we want to do on our vacation!" |
| Dave to Linda, then to computer | DAVE (OnCam): "All right… ummm… water skiing!" |
| EFFECT TO: Water Skiing | [Begin energetic music bed] |
| DISSOLVE TO: Resort | LINDA (Voiceover): "How ‘bout some time at a resort?" |
| DISS TO: Golf | DAVE (Voiceover): "Yeah, if I can get some golf in!" |
| DISS TO: Jet-Ski | LINDA (Voiceover): "How ‘bout one of them Personal Watercraft….. things?" |
| DISS TO: Fishing | DAVE (Voiceover): "Then there’s Camping and Fishing!!!" |
| DISS TO: Hiking | LINDA (Voiceover): "Gotta find a place with some Hiking Trails!!!" |
| DISS TO: Jeep Footage | DAVE (Voiceover): "I’ll see you that, and raise you a Jeep Tour!!!" |
| DISS TO: Houseboat | LINDA (Voiceover): "After all that, we’ll have to spend the weekend relaxing on a houseboat!!!" |
| HARD-CUT TO: Dave & Linda at computer: Dave in disbelief, Linda nodding assuredly | [Music grinds to a halt] DAVE (OnCam): "A Houseboat??? What else you want, the London Bridge???" |
| EFFECT TO: | [Music: brief British Music tease,
segue to punchy "Drive The Message Home" piece] ANNOUNCER: "Lake Havasu, Arizona! All this, and the genuine London Bridge…. |
| DISS TO: Scenic shots of area, as per Narrative | ANNOUNCER (continuing): "…in a beautiful setting with warm weather year-round." |
| DISS TO: Other scenic shots, as per narrative | ANNOUNCER (continuing): "and did we mention shopping, fine dining, attractions, and more!!!" |
| CUT TO: Dave and Linda | DAVE (OnCam): "Great—how do we find out more???" |
| FULL SCREEN, C.G. (text) over Scenic Freeze-Frame Background | ANNOUNCER: "For a vacation paradise, see us on the Web, at www-dot-arizonaguide-dot-com—slash, lakehavasu. Or, you can reach us the old-fashioned way at 1-800-555-1212*. Or, just drive here. Or, take a plane, we have airport.! |
| FADE TO BLACK @ 59:15 | [Music Out] |