TEXAS PRODUCTION TEAM
NEEDS ASSESSMENT QUESTIONNAIRE
What is the basic Purpose
of the Video Production (Marketing, Product/Service Awareness, Company Image, Safety, Corporate Communications, Employee/Client Training, Operational Procedures, Company Policy, etc)
What is the specific business Objective of the Program? (Awareness, Orientation, Hands-On, Call-to-action, etc.)
List the job title/ categories of our Viewers (Customers, Investors, Employees, Contractors, Supervisors, Visitors, Corporate Management, etc.).
a.) PRIMARY VIEWERS:
b.) SECONDARY VIEWERS:
c.) OTHER VIEWERS:
What is the experience/educational
level of our Viewers?
What are our Viewers' current attitudes toward the topic (curious, impartial, eager, skeptical)?
What is our Viewer's current knowledge of the topic?
In what setting
will our program be viewed (jobsite, training room, sales presentation,
trade show, etc.)?
Will the viewing
be: captive, voluntary, mandatory, presented by a leader who will discuss
the topic, in conjunction with printed material?
What do you want the Viewer to do/think/feel after viewing our program?
What obstacles
are you aware of that may interfere with any of this program's goals?
Describe any existing photographs, graphics, film
or videotape that is available to us that will help in demonstrating any of
the points we want to communicate with the program.
Are these materials in a camera-ready/professional format, or are
they just of use for reference or a basis for re-creation?
How much are you, and others you can speak for in
your department, willing to devote to producing this program?
Do you foresee the involvement
of people from outside the company in producing or appearing in this
production (agents, clients)? Are
you prepared to solicit their cooperation and coordinate their
participation?
Who will be the Company authority
on program content, and to what extent will he or she be available to
work with us?
Who has final approval
of A.)
the script? B.) the
completed program?
What is the desired length
of the program?
When do we need to have the program completed?
Will the program need to be translated
into languages besides English? Which?
Immediately, or for future consideration?
How will the distribution
of the program be handled? (Explain).
How many copies will be required?
What format (VHS, DVD, VCD, Streaming)?
How would you like us to label / package the distribution copies?
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